by Mona Cranor | Algorithm, Content, Social Media
Instagram is an increasingly popular platform in today’s world. With that being said, there are many aspects that go into the app’s ranking system. Below are the key aspects of how Instagram’s algorithm works. Feed & Stories 1. Information...
by Mona Cranor | Branding, Digital Marketing, Social Media
Social media marketing is one of the most effective and efficient ways to expose your business to a large audience in this day and age. Most companies are aware of this, but few succeed at using social media marketing effectively. If your social media marketing...
by Mona Cranor | Digital Marketing, Social Media
As a small business owner, you have got a lot on your plate—from staffing and management to planning and strategy. But have you thought about your online marketing, especially Search Engine Optimization (SEO)? Search Engine Optimization (SEO) is the process of...
by Mona Cranor | Social Media
For Facebook to be successful, you need an engaged community. If you don’t have enough subscribers, your content will not be visible: your brand will suffer from low awareness and your return on investment will be lower. That’s why it’s important to...
by Mona Cranor | Social Media
Over the years, Instagram has emerged as a new way of presenting photographic work. But how should you Optimize Instagram? How to stand out in the stream of a billion users? How to best manage your account to increase its visibility? For a photographer, communicating...
by Mona Cranor | Social Media
It is important to put your business in front of people and that means using platforms where people are spending their time. When it comes to the social media space, it keeps clutter with new ones every week it feels like. Still, when it comes to the giants of social...