Social media marketing is one of the most effective and efficient ways to expose your business to a large audience in this day and age. Most companies are aware of this, but few succeed at using social media marketing effectively.
If your social media marketing efforts are not yielding results, you may be doing some things very wrong. Let’s look at four common social media mistakes you must avoid if you want your social media campaign to be successful…
1. Not having a strategy.
If you don’t know where you are going, how will you know you have arrived?
The adage is true with your online marketing efforts—you must have a marketing strategy in place to stay on top of your campaign’s performance and determine what you should be doing next to achieve your business goals.
Your online marketing plan should include, but not be exclusive to, social media. Social media marketing should be just one component of your overall marketing plan. Your primary aim should be to have a consistent online presence across all platforms. This is a vital component to your overall online marketing performance, whether you do it entirely on your own or employ people like us to supplement your efforts.
2. Having inconsistent branding.
Another common mistake we see is that online businesses fail to recognize the significance of a visual brand. They fail to maintain consistency across all marketing channels, including social media. This entails displaying your logo on just about everything and using consistent brand colors, fonts, and style to convey the same brand message in everything you do.
Brand recognition is critical to your business’s success and should not be brushed aside. Again, this also applies to your marketing messages. So, maintain a consistent view of your business values so that you do not end up sharing stuff that contradicts your brand.
3. Not having a target audience.
Before you can figure out what to share on social media, you must first understand your target audience. It is crucial that you completely understand who you want to cater to through your social media marketing. It is futile to go through the trouble of posting if you do not know who would be most interested to do business with you. If you share posts that your followers are not interested in, you will only see your follower count shrink.
The importance of relevance in online marketing cannot be overstated. Once you have determined who you want to target as your ideal customer, you can focus on fine-tuning your strategies to that customer persona for optimum results.
4. Pushing too much.
It is essential to understand that social media is not a place where you can constantly “push” yourself on your followers by selling them something or getting them to sign up for a newsletter. There must be a value exchange taking place, or you will end up losing followers. It is important to remember to give value first and build relationships with your followers. This will naturally lead to them wanting to know more about you and what you have to offer.
So there you have it: four mistakes that can kill your social media marketing efforts. At Light Up Digital Marketing, we can help you do your social marketing right and position your brand for success.