Google Guarantee Why It Can Increase Your Business Lead Generation

There is no doubt as a business owner your goals aline with increasing sales! With that being said leveraging every free tool available is highly important for new business or business with limited funds to expand. No one sets out to leave money on the table as a business owner and that is why we’re sharing the ins and outs of how powerful the Google guarantee is for your business.

Local Services History

The history of Local Services and that Google Guarantee, when it was first launched it had a different name, “Home Services ads”. Google first started beta testing in the San Francisco area around 2015. A big goal for Local Services is founded on the ability to pre-screen businesses for consumers to have a better experience when using the Google platform. As any experienced advertiser knows, working with social media platforms such as Google, Facebook, & Instagram to give the consumer the best possible experience should be the main goal of anything being done. When Google first launched the beta testing, businesses showed up in Home Services listings. Another requirement was to complete a pre-screening application to collect insurance and licensing. Criminal background checks for employees were also required as part of Google’s screening process. Even to this day, there is a prescreening process required to be awarded the Google Guarantee badge!

How Google Guarantee Works

Local Services ads are very similar to the well known Google AdWords, they both appear at the top of a search engine as a result when consumers give Google a whirl. Since launching Google guarantee has at times been position before the traditional AdWords ad. Now the whole cost to show option, to be clear you don’t need to pay to be awarded the Google Guarantee. There is an option to be placed above the other competitors that are using this feature by paying to be placed at the beginning of search results for local services. Businesses only pay Google when a lead such as a call or a quote request is made generated through Local Services ads. Google provides a forwarding phone number in the ad, and leads are tracked through those phone calls.

Current Features

There are many benefits for businesses to be leveraging Google Guarantee, especially for smaller businesses with smaller marketing budgets. Google gives a basic flat rate when charging and business have many of the same or simpler targeting options. This amazing marketing tool is geared towards organic traffic as well to help businesses maximum reach. Not to mention it is free and can put your business ahead of competitors who don’t display the badge. Don’t forget about how this feature also helps Increase your Google ranking with increased internet traffic.

The Badge

Now the big focus is the Badge, that green checkmark gives the business a major leg up in many ways. The biggest way is that Google itself is guaranteeing your work! What does Google Guarantee even mean you may ask? Well, let’s take a look!

“If you’re backed by the Google Guarantee, and your customers (that came to your business through Local Services Ads) aren’t satisfied with the quality of your work, Google may, in its absolute and sole discretion, reimburse the customer up to the amount paid for the initial service, subject to a lifetime limit.”


Thats right, Google is saying this business is legit and we back them. That is why you may be a bit overwhelmed when signing up but it is worth it.

How To Sign Up For Google Local Services

  1. Create Your Listing on Google My Business
  2. Navigate to “Local Service Ads” of Google
  3. Check Your Eligibility
  4. Fill Out The Sign Up Questions
  5. Set your Hours
  6. Set your Cities
  7. Select your Services
  8. Enter License Number
  9. Request reviews from clients
  10. Background Check
    1. Also, background checks for all employees who enter customers home
  11. Upload insurance/bond/etc.
  12. Enter Billing
  13. Publish your local service ad

After you have complete all the steps to your submission, you then need to complete advanced verification by finishing your application with a separate third-party website. Next is finishing your application with Google’s trusted partners at Pinkerton

If you need help with setting up your business Google Guarantee our team is here for you! Book a free consultation today to learn about how we can support you with increasing your lead generation and brand awareness! Book A Call!