Content is the King because it falls in line with the goal of building meaningful relationships with your audience. Nowadays, content marketing doesn’t push customers to buy products and services rather it uses Infographics, videos, and offers high-quality value-based content. According to a survey, the use of videos relating to landing pages increases the conversion rate by 86%. Consumers like video content because it’s easy to digest, entertaining, and engaging! Not to mention we love it because it can give a potentially huge return on investment (ROI) when used correctly!
A key part of content marketing is understanding what consumers want to see. Doing your research and testing content will allow you to see what your audience in connecting with most! Below are some incredible ways showing how content marketing works:
Helps Build Trust
Great content helps in building your brand’s trust among the audiences, it helps convert cold traffic to warm and so on. According to Statista, there are 4.2 billion active Internet users and 3.4 billion are social media users. This means the users go through thousands of content every day. Therefore, brands need to share their policies, values, products, and services in detail and provide as much relatable information to their audiences. By creating good content, businesses can build trust and relationships that will encourage brand loyalty which will directly increase sales.
Build a Robust Strategy
To thrive using content marketing, businesses need an extensive research-based strategy that involves:
- Identifying your consumers and their requirements
- How to convey your business story in the best way
- See your competitors and their strategies
- How to set your business apart from other businesses working in the same field
It is important to create content that grabs your audience’s attention and keeps it! Even if you are creating Infographics, it should be presented in a design that grabs attention! Our team highly recommends that brands choose to put in the time and work required to create great content. If businesses choose to produce plain content that doesn’t connect with your audiences it will only result in a waste of time, energy and resources. It takes time and understanding to truly master this skill of content creation but it is worth it and you will see the major connections to increasing revenue. However, we believe in setting the correct expectations. Building relationships takes time but when done right the future or your business will be bright with loyal raving fans!
Measure Your Customer Reach
When in doubt TEST some more! This is an important part of content marketing and even your overall marketing efforts. Without the correct tools in place to measure the ROI, you cannot state whether your efforts are going in the right direction or not. Our team isn’t big fans of throwing money at walls and hoping it sticks. That is why we encourage everyone to know their numbers and know what is working best!
Light Up Digital Marketing supports brands in leveraging digital marketing tools to increase visibility & revenue! Are you ready for your brand to be seen online? Learn about how our team is here to help your business. Learn More