It is important to put your business in front of people and that means using platforms where people are spending their time. When it comes to the social media space, it keeps clutter with new ones every week it feels like. Still, when it comes to the giants of social media platforms Facebook and Instagram are it.
Without wasting time on the introduction, this article will explain why Instagram and Facebook Ads are powerful.
Facebook is one of the oldest social media platforms and the platform is experienced
Since 2009, Facebook has been the leading social media platform! Currently, Facebook has over 1.56 billion daily active users. 69% of the US adult Facebook and over 46 million population under the age of 25 use Facebook in the US (Statista).
Did you know that YouTube is the only social media platform that has figures close to what Facebook has,
Instagram is younger and faster
Since the launch of this platform in 2010, the photo-sharing app has become very popular and a platform that can be used to influence people socially. Instagram boasts of over 500 million daily users and over 1 billion monthly users.
The largest market for Instagram is the US, where over 120 million people use the platform actively. Unlike Facebook, Instagram is not very popular with the older age group. Only 47% of the adult in the US makes use of Instagram. Even though Instagram doesn’t have the same figure as Facebook, it is important to add that Instagram has more heavy users of the app.
Setting up Instagram and Facebook Ad is simple, and you start to the result fast
It is very easy to set up Facebook and Instagram Ads. Setting up a simple Ad will help yield excellent results, and the undisputed fact is that digital advertising using these social media platforms has high conversion because you will get your return on investment. All you need is to get a business manager account, choose your preferred payment option, and publish your campaign.
Combining the power of two
It is true to say that Facebook is losing market share because teens and millennials are switching to apps like Instagram, TikTok, etc. However, combining Facebook and Instagram means two times the result within a short period.
Why Instagram and Facebook Ad
- You can use one Ad platform to reach about 230 million users combines using one Ad platform
- The social media platform Instagram is used by some businesses to tell their story.
- Stories on Instagram are used by over 2 million brands to share their brand story
- Instagram (60%) users discover new products on the app
- Facebook (78%) users discover new products on the app
- An average user on Facebook clicks about 8 Ads in a month. The click-through rate of Facebook has tripled since 2017.
- Advertising on TV is 10X more expensive than using Facebook or Instagram Ads.
Looking at the facts given above, you can see that using Facebook and Instagram Ads is worth it. The figures don’t lie, and with billions of users, you can take your business to the next level. Take advantage of the large audience to take your business to the next level.
Light Up Digital Marketing supports brands in leveraging digital marketing tools to increase visibility & revenue! Are you ready for your brand to be seen online? Learn about how our team is here to help your business. Learn More
