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Have you heard that LinkedIn has a new story features like Instagram & Facebook! LinkedIn is the latest platform to join in on the disappearing Stories format. The business-centered social networking website released its latest design with LinkedIn Stories officially. If you haven’t seen the new stories feature on your side you will within the coming weeks.

LinkedIn’s design of Stories is very similar if not like completely what you already see on Instagram or Snapchat. Take a photo, enhance it with textual content or a GIF, and add in your profile for all of your expert connections to peer for twenty-four hours. Check out some data below in regards to Instagram stories! These states show that stories can give your businesses a great opportunity to connect more with consumers.

Instagram Stories Stats

  • Nearly 1.7 billion accounts use the Stories format daily.
  • 500 million users now use Instagram Stories every day.
  • 1 in 4 Millennials and Gen Z-ers look for Stories of the products and services they want to buy.
  • 15%–25% of people swipe up on a link in branded Stories.
  • One-third of the most-viewed Instagram Stories are from businesses.
  • 36% of businesses use Instagram Stories for product promotion.
  • 59% of brands link Instagram Stories to a shoppable page.
  • The average posting frequency for IG Stories is 2.3 posts per week.
  • Instagram Stories accounts for 34% of Instagram’s sponsored content.

There have been several studies that have shown that this type of feature encourages some people to post more knowing it will disappear after 24 hours. Stories can be an interesting and fun way to connect with friends, family, & consumers for your business. This new feature offers businesses an opportunity to capture the direct attention of potential customers with short and fun posts.

With over 700 million members LinkedIn’s new “Stories,” feature will definitely increase usage from its users. This new personalized feature is on track with the rest of the major social media platforms that are focused on building communities online. Originally Linkedin was seen as a place where people came to post their resumes and looked for connections to jobs.

“We’re seeing people share more and comment more,” and “a stronger sense of community on the platform.”

Kiran Prasad, LinkedIn Vice President of product

If you’re ready for your business to be seen online. Book a free consultation today to learn about how we can support you with increasing your lead generation and brand awareness! Book A Call!