As a small business owner, you have got a lot on your plate—from staffing and management to planning and strategy. But have you thought about your online marketing, especially Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the process of “optimizing” your website for “search engines” so that it ranks higher in search results and attracts organic (free) traffic. Do your SEO right, and you will enjoy highly targeted traffic landing on your website to learn more about what you are selling. Do it wrong, and your prospective customers will find your competitors in the market without even knowing you exist.
DIY or Professional
Well, if you decide to handle your SEO yourself and put together a DIY organic search campaign, you may not get desired results in time (or at all). Hiring a reputable SEO agency, on the other hand, will significantly improve your chances of success. Here are three reasons why professional help can benefit your online marketing efforts…
1. Expertise & Experience Of A Specialist
While no one but Google knows the exact answer, it is widely assumed that Google’s search algorithm uses more than 200 variables to rank websites and web pages. This aspect of your online marketing demands a significant investment of time and effort. Do you think you have what it takes to do it on your own? A professional SEO company keeps up with the ever-changing ranking algorithms. Furthermore, they can assess your market competitors and assist you in developing and implementing an SEO strategy that drives results.
2. Better User Experience (UX)
SEO is a holistic process. This means that your SEO efforts should have a bearing on your entire website, not just the pages that have optimized content. That is why it is crucial to find a reputable SEO agency that focuses on more than just keywords. Although targeting the right keywords and sprinkling them throughout your website is essential, there are other variables at play. These include loading speed, site navigation, and mobile-friendliness. Hiring a professional agency ensures that your SEO strategy is focused not just on keywords but also on other critical factors like those mentioned previously that can make or break your online marketing success.
3. Data Analysis
How do you measure your SEO campaign’s actual performance (or lack thereof)? You can only understand what is working and what is not working if you dig deep into your campaign metrics. A professional SEO agency can stay on top of your campaign’s performance and keep you updated with statistics such as:
- Total number of visitors
- The search terms that people use to find your website
- Bounce rate (how many users land on your web page and leave without interacting)
- How much traffic do you get from your social profiles?
You are unlikely to have the time or skills needed to scrutinize your analytics and pull out relevant information regarding your campaign. By hiring a professional SEO agency, you let them do what they do best while you focus on the core areas of your business. So there you have it: three compelling reasons why you should hire a professional SEO agency overtaking a DIY approach. At Light Up Digital Marketing, we can help you do your SEO right and position your brand for success online.