Scaling a successful business is not only about choosing the best market or selling a high-quality product. It has to do with leveraging the appropriate kind of marketing strategy and executing it! When comparing digital marketing to traditional marketing you will see that digital marketing has many more pros! Digital marketing can help a business with the ability to increase visibility and revenue.

The main difference between digital and traditional marketing is the tool used that connects the business to a consumer. The comparison is important because digital marketing is becoming more effective in many ways.

A good business shouldn’t rely on outdated marketing strategies; because the competitors aren’t. You should have the ability to understand how to leverage the latest digital marketing techniques to reach your target audience. Let’s take a look at some basic differences in Digital Marketing vs. Traditional Marketing.

What is Traditional Marketing?

The types of traditional marketing the following: 

Prints – newspapers, magazines, etc.

  • Telephone – SMS marketing, telemarketing, etc.
  • Broadcast – Television and radio, cablecasts, etc.
  • Outdoor marketing – flyers, posters, gazettes, billboards, etc.
  • Direct mails – postal cards, catalogs, etc.

Traditional marketing is made up into the four Ps, which are: 

  • Product – Productive marketing begins with a solid understanding of one’s product, which should be a product that will meet the demand of a target market. 
  • Price – Your intended price of the product reckons on how handy you understand it also. We all know that price is ever a determining factor when it comes to demand, supply, etc.
  • Promotion – The way you make the world know your product how you tend to market it to your targeted audience is the term promotion. It could by advertising on billboards, or in magazines, etc.
  • Place – Traditional marketing severely counts on how the product is gotten before the target audience.

What is Digital Marketing?

Digital marketing is reaching and connecting through the internet like a smartphone or the online avenue. Every business can leverage digital marketing to reach and connect with their audience. When leveraging digital marketing businesses have more control over everything! Digital marketing involves everything from search engine marketing to Facebook marketing and so much more.

The reason digital marketing is important for a company today is that the Internet has become one of the most commonly used tools. More people are using the internet throughout their day-to-day routines and using search for products or services.

If you look back over the last decade, you’ll see that online marketing has evolved rapidly. So when it comes to digital marketing versus traditional marketing, it’s obvious that digital has a tremendous advantage.

Traditional marketing vs. digital marketing, why digital marketing is more powerful. 


Traditional marketing is restricted in different ways, but one of the major restrictions is that the business may not be able to go beyond the local audience.

Through digital marketing, you can create a highly personalized campaign and extend your scope to different cities or countries. So wave farewell to the basic approach that traditional marketing takes and say hello to digital marketing that lets you change your campaign focused on where you’d like to go.


Traditional marketing is limited to direct interaction with your customers, however, digital marketing offers an advanced level of interaction with customers. You can connect and communicate with them 24/7.


Digital marketing offers you more ROI; that’s because digital marketing is way cheaper than traditional marketing. Digital marketing offers you the opportunity to gain more and spend less.

Businesses of all sizes are taking advantage of digital marketing, because of the huge advance over who, how, when they can share a message or offer with consumers.

Light Up Digital Marketing supports brands in leveraging digital marketing tools to increase visibility & revenue! Learn about how our team is here to help your business. 

If you’re ready for your business to be seen online. Book a free consultation today! Book A Call